What is Email Marketing?
Marketing means promoting a product or service. This happens in many ways, such as through social media, or through an online website, or through a blog. But it can also be done through email. When we send emails to customers to promote a product or service, it is called email marketing. But we are not talking about sending emails through email marketing. Here we are talking about sending emails online ie electronically.
Benefits of Email Marketing:-
Email marketing is good for many reasons, here we are going to tell you about some reasons –
Email marketing costs less: – Email marketing is cheaper. You can do this yourself, or it can also be done through an email marketing agency. Email marketing helps business owners reach hundreds of consumers at little or no cost. Because in this you only need the internet and a computer or laptop. For small businessmen, this marketing is a much better option than other traditional marketing channels like TV, radio, or direct mail.
Email marketing is easy to measure: – Most email marketing tools provide the ability to track what happens when you send an email. With this you can specifically track delivery rate, bounce rate, unsubscribe rate, click rate, and open rate. This gives you a better understanding of how your email marketing campaigns are working, and which people don’t like it. You cannot ignore all these things. They are a crucial part of your internet marketing campaign. Your customers can also unsubscribe to your emails by getting upset with daily emails. So you have to take care that you do not email too much. These are meant to get to know your customers completely and provide them better content.
Email marketing has a lot of reach: – Email marketing can reach a lot of audiences in a short time. And with this, the person receiving the email can work on the message immediately. This campaign can be implemented with minimal software, hardware, and personal investment.
It improves brand awareness and relationship between customers: – By sending regular email messages with the right subject and logo, awareness is spread in the company. And also email creates a reciprocal relationship, which improves the relationship between the appropriate customers.
It is an effective way to reach customers: – There are some consumers, who like the products of certain brands very much. But they do not know about the offer or other things about that brand. And the company also does not reach its customers. In such a situation, if the company or brand tells people about their brand through email marketing, then they can reach many customers. So it is also an effective way to reach customers.
This is personal: –When you attractively send an email by attempting an email marketing on a subject line, you have a 20 percent better chance of the recipient opening the email. To encourage or promote small business, you can send your customers a few emails related to your company on birthday wishes, product offers, and interest related to previous purchases. And when customers read the email, it can benefit you.
Email marketing is convenient for all these reasons, and it can also attract customers.
How Email marketing is done?
Email marketing is not a very difficult task. This is done in some of the following ways –
First of all, you have to decide what kind of email you have to do. That is if you are a blogger or you have a website, then you have to create emails related to increasing the subscriber or increasing traffic to your website to read your blog. If you have a business, you will need to create emails to promote the product of your business. Apart from this, if you work for a company, you can also email that company.
Once you have decided what kind of email you have to do, after that you will have to prepare a list of email addresses to which you want to mail. You will have to email a large amount, so you can get a list of email addresses in 2 ways. If you have a blog or website, then you can get the list from there, for this you have to put newsletter widgets on your website. Or you can also allow people who visit your website to comment so that both their name and email address will come to you.
Now we also have a list of addresses, so now we have to start emailing. But how will you email in so many email addresses? For this, you have to use email marketing tools or software. With this, you can send emails easily. These tools are designed to send emails to all subscribers simultaneously. In which you can add a link to a new post by making a good template. When you email through it, the email will go to your customer in their name, which will attract them and will open the email. You will benefit from this.
This is the way email marketing is done. And in this, the more people will open your email and subscribe or click on the link in it, the more you will benefit.
Note: – When you send an email to your customers, then you have to take care that your email will be attractive and official to the customers. The email should be such that after reading your email, the customer immediately starts following you.
Best Email Marketing Services or Tools:-
There are many tools and services available for email marketing today. Here are some of the best email marketing services —
Constant Contact: –
Constant Contact is one of the most important and fastest-growing email marketing services within the world. This is the easiest to use and the best email marketing service for first-time users. This is good for the following reasons –
- You can easily manage your email list, contacts, email templates, the marketing calendar, and more in it.
- Each account provides you with easy tracking and reporting, free image library, separate list, adding Facebook ads, and a powerful e-commerce facility for Shopify stores.
- Its Email Plus the account also includes some powerful features, such as email automation, surveys, coupons, online donations, and subject line A / B testing to maximize your open rate.
- Constant Contact provides great support with live chat, phone calls, email, community support and a large library of helpful resources.
- In addition to online training, it also offers in-person live seminars throughout the United States. It also helps small businesses learn the basics of email marketing quickly. And it’s good to use it to develop your business.
- If you have a small business that is not very profitable or you are a new blogger, then experts recommend using Constant Contact. Its pricing is very good. Also, it’s top-notch support/onboarding team will help you achieve success with email marketing in the right way.
For all these reasons, we call Constant Contact the best email marketing service. It starts a 60-day free trial and then starts at $ 20 per month.
Drip may be a powerful email marketing platform for e-commerce, bloggers, and marketers. They provide a variety of tools to make marketing automation and personalization easier. Which is as follows –
- They provide good integration without any additions to all popular website builders including WordPress and Viewcomers. With this, you can easily add a signup form to your website. Can take more leads.
- Drip has intelligent marketing automation tools, smart email segments, lists for groups, and a visual workflow builder. These special features help you reach the targeted customers in your email list to get more sales.
- Drip also has options like live chat support, webinars, automation training, detailed courses, free guides and better documentation.
- Drip is used for many businesses, as it helps individual customers connect, engage, and engage with each other on a personal level with smart eCommerce marketing automation.
- Drip provides free accounts for more than 100 subscribers. After this, its plans start at $ 49 per month. And it also includes all the features.
- If you run an online store and want to get something advanced in it, then using drip can be good for you. Its personalization and automation features are extremely powerful.
Hence it is the best email marketing software for those eCommerce websites and business owners who prefer more advanced tools.
Aweber is one of the world’s oldest and most popular email marketing service providers. It provides a variety of tools for small and medium businesses to manage their email marketing.
- If you are doing email marketing for the first time, then it will be easy for you if you start with Aweber. It basically connects to many platforms including WordPress.
- You can do email templates with all the detailed information in it, manage the list, autoresponder, and email tracking.
- Aweber also has life chat, phone calls, email support, live webinars and a large library of how-tos and tutorials.
- Aweber offers a 30-day free trial. After that, its price starts at $ 19 per month. You can sign up for quarterly and annual plans to save more.
SendInBlue may be a complete SMS and email marketing software for businesses. It is one of the fastest-growing email marketing platforms in Europe. The facilities provided in it are as follows –
- This is very easy to use platform with better tools to create beautiful and highly engaging emails. Its simple drag and drop tools are better for the first time email marketers. For this, it is not even necessary to be experienced in this marketing.
- SendInBlue marketing service includes beginners – friendly automation tools, which allow you to send transactional emails, create workflows, and segment users. It can also choose the right time to send emails using its AI algorithm.
- This is a completely free email marketing plan, it gives you the facility of 300 emails per day, but it is necessary to have branding in all your emails. The payment plan starts at $ 25 per month. You can also include SMS in your account. But its price may vary depending on your sending requirements.
- If you are a business owner and want a powerful marketing automation tool that combines both email marketing and SMS messages, the SendInBlue tool is the best for that. This platform is easy to use. And it allows you to manage both email and SMS from the same interface.
Convert Kit is a robust email marketing platform for professional bloggers, writers, and marketers. It is extremely easy to use, and also powerful. It has the following features –
- Content upgrade and incentives can be easily provided to you with the email signup form in ConvertKit. It is also easy to manage autoresponders, which allow you to send drip emails.
- With ConvertKit you can easily segment with contacts who are interested in it or those who have already purchased it. It helps you to increase conversions with automated emails that have a personal feel.
- It provides email-based support, and it has a huge knowledge base with great educational content.
- Some of ConvertKit’s many features are designed specifically for creators and professional bloggers. This is why this marketing service is the best email marketing service for all those professional bloggers.
- It offers 14 days of free training, and their prices start at $ 29 per month. They also provide a 30-day refund policy.
- If you’re knowledgeable blogger or content creator. So ConvertKit is a very good choice. It is an easy to use platform with advanced segmentation, which will help you take your blogging business to the next level.
Mailchimp is primarily one of the most popular email marketing service providers in the world. Because it offers regular free email marketing service plans. It has the following characteristics –
- Mailchimp offers options such as a simple email builder, autoresponders, contact segments in groups and simple tracking for analytics.
- This allows you to setup the delivery time based on the user’s timezone, and you can also setup the segment based on geolocation.
- You can easily integrate Mailchimp with WordPress, Magento, Shopify, and other platforms.
- When it comes to marketing automation features, the Mailchimp platform is quite limited compared to other email marketing services like Convertkit or Drip. In the last one or two years, Mailchimp tried to add some advanced features, but it is simple compared to others.
- Mailchimp supports email, live chat, and a large tutorial Knowledge Basic. It always provides a free plan, in which you can send emails to 2,000 to 12,000 customers.
- In this, a $ 10 per month payment plan starts at 500 subscribers. And as the increase in customers, its price also increases.
- In this way, people can earn profit by promoting their current business with email marketing. This is a good and easy way to earn money online, which you can also do from home.